Tips for impressive web designing and development

Web designing and development services are a close-knit group with each one of them depending on the other to make a website easy to find, navigate, understood and shared among the website users/viewers or followers. Web designers and developers always need to update themselves by learning the core principles that govern the web design and development. There are many resources available on internet as well as through offline modes (educational courses, libraries, institutions) to learn more about web designing and development. Web development and designing are two sides of a same coin. Here the coin is the website which if designed and developed correctly can be the most effective communication tool to appeal the target market or audience and for good search engine ranking.

In today’s world, the technology is changing every day with websites being accessed through wide range of different devices such as tablets, Smartphone’s, iPhones, laptops, Personal Computers etc where each of these devices requiring separate experience of web browsing and design aesthetics. Best web designing tactics require web designers and developers to a strike balance between technical and Search Engine Optimization or SEO functionality, navigation and layout. The following tips would be helpful in creating impressive web design and development tools for launching a fruitful website.

• Coding structures: While developing a website, the website developer must ensure that the coding structure of the site is prepared in such a way that it should easily be opened in all types of web browsers. Web developers should see that important technicalities while framing the web structures are addressed perfectly.
•  Design for different screen widths: A wide range of different devices is now used to access websites and these include mobile, tablets, smart phones, iPhones etc. It is estimated that about 23% of website visits are coming from either a tablet or mobile and therefore a website design must automatically resize to allow different screen widths or the website designer must provide a different version of the website to allow for different devices.
• In-depth knowledge of web development software: A professional web developer must remain well versed with different web development platforms, languages and coding structures to find new ways or methods of web development as per their client requirements.
• Keeping consistent web design: Uniformity in web designing is the very important as inconsistency may confuse the visitors or users forcing them to leave the website. Therefore, web designers must pick a style and stick to across all pages of the website.

These important tips if adhered to will go a long way in a proper website development and designing.

Source:- Talent Gurus Blog

White Hat SEO

SEO methodology that complies with the guidelines set by search engines are known as white hat methods. In other words, white hat SEO is the anti-thesis of black hat SEO. Following these methods will prevent you from being exposed to risks which may lead to the banning of your website.

White hat SEO is about building and maintaining a quality site. How to know whether the site is quality or not? If other sites would want to link to your site naturally, it means you are maintaining a quality site. White hat SEO is also about employing a back link campaign that will encourage other sites to link back to your site. It involves no dubious methods like cloaking or stuffing content with keywords.
Some White hat SEO techniques are mentioned below:
Press Releases – This is a very good and genuine way of encouraging a buzz about your site thereby prompting other sites to link to you. Press release involves writing something newsworthy about your site, and getting it distributed via the many online seo services. Anything sensational has instant news value and is picked up by agencies for circulation.
Viral Content – This method of white hat SEO involves creating unique, easy to understand, must-share ideas presented in the form of content, cartoons, videos, and audio to attract the masses. Once your content or video manages to go 'viral' there will be a beeline of sites to link to your site.
Article Marketing - Article marketing is another genuine and widely accepted way to procure back links. With the help of this way, you can drive enormous traffic to your site. Valuable information to the reader can help you get good back links.
Guest Posts On Blogs – Hunt for an authority blog in your niche. Such blogs have huge followings. You can develop a relationship with the owner. It is easy to develop one if you can provide some value to the blog through your site. Seek the permission of the owner to write a piece on their blog and at the end leave a back link.
The basic principle of white hat SEO is to optimize a site naturally in a way that is both ethical and assiduous.